Few devices have been as disruptive to modern culture as the cellphone. Forget just talking to people from anywhere, with no wires involved. Today, these amazing devices enable all sorts of good and bad behavior, including Facebook rants, Twitter fights, selfies and Instagram photos of delicious delicacies and drunken text messages to those better deleted from our contacts list. It’s nearly impossible — and, frankly, terrifying — to imagine a world without smartphones.
1. Motorola DynaTAC (1984)
In 1984, this brick became the first commercially available cellphone in the U.S. market, which explains why we’re getting the World’s Fair style explanation about what a cellphone is: “This revolution in communications could make it possible for more and more people to have a phone in their car, or even one that travels with you.”
If this level of sorcery seems too good to be true, you’ll go nuts when you hear the portable weighs just 30 ounces. (Yes, that’s nearly 2 pounds.) For perspective: Phones today average around 5 to 6 ounces. This was the ’80s, though — until then it was a simpler, pre-”Ghostbusters” time in America. We didn’t know what amazing technologies lied ahead.
2. RadioShack Cell Phone (1990)
Enter the ’90s — a time when “finding a phone in a car isn’t that unusual anymore,” this RadioShack Cell Phone commercial states. Good thing they had all those people talking on the phone while driving.
RadioShack’s bold claim seems to be that, in 1990, it was common for the phone to leave the car, allowing talkers to be rude and antisocial on the golf course, on a boat or at a restaurant. Really, you can take it anywhere that you can bring the clunky suitcase attached to the phone, because the thing isn’t even wireless.
You’ll have to remember, however, that this was when RadioShack was known more for its sense of humor rather than overpriced cables and accessories. The commercial ends with a young boy, dressed like a “Revenge of the Nerds” extra, getting a phone call to the surprise of his dad. The kid throws out a few business terms, talks about buying shares, and the audience dies of hysterics. Bonus points for that laptop he’s rocking.
3. iPhone (2007)
And we’ve arrived at the modern smartphone and the year that Time magazine named the iPhone the invention of the year. As much as Android fanboys hate hearing it, the iPhone is what started the smartphone revolution. It wasn’t the first, but Apple’s take on the pocket computer/phone hybrid changed the way people thought about mobile tech.
The ad teases it perfectly: A voiceover boasts features that you’ve never seen in an iPod before, and it’s all very impressive stuff for 2006 — but there’s a twist. Spoiler alert: It’s not an iPod; it’s the iPhone. And humanity bowed before the device, for it was pretty cool.
From there, we were introduced to phones with similar designs, and new takes on mobile operating systems that we have today. Regardless of which OS you prefer, the great minds behind the iPhone deserve a ton of credit for laying the foundation for every major phone on the market today.
4. Nokia (2000)
It’s a new millennium, and because a Y2K apocalypse never happened, teenagers started celebrating by buying cellphones that reflected their personality. Nokia introduced a line of customizable covers that everyone’s older sister just had to have.
It wasn’t a huge advancement, but around this time, there was a boom in the number of cellphone users: The number of mobile phones in the United States went from 86 million in 1999 to almost 110 million in 2000, according to InfoPlease. Maybe colored cases were just what people needed.
5. Motorola Razr (2004)
As technology advanced, cellphones got smaller and smaller. Just before smartphones took over and made big phones cool again, models like Motorola’s Razr were everywhere. Why wouldn’t you want a phone like this after seeing that it can manipulate matter like some kind of overpowered “X-Men” character in this commercial?
6. Nextel Direct Connect (1996)
Strap yourself in for this high-speed action movie of a commercial for Nextel. Remember Nextel, that service Sprint acquired with what should go down in the record books as the most annoying feature ever? Beep!
Nextel gave you access to Direct Connect, a two-way radio that let people be obnoxious anywhere you were seeking peace and quiet: on the bus, the coffee shop — you name it. At least you could have a conversation without wasting minutes. Nextel phones were very popular for a while and continue to be used on construction sites and the like, but the mainstream trend ended more abruptly than this 28-second commercial.
7. Motorola Flip Phone and U.S. Cellular (1996)
We dare you to try and forget flip phones. For their era, these mobile gadgets looked cool. Cellphones became a more reasonable thing for anyone to have. Not only that, but it was only $20 to buy this puppy.
The perks just kept getting better, though. “Yeah, I got all my guys working on it right now,” says a ’90s version of a cool guy, clearly lying because he’s on a boat, not working on anything. There’s a long list of all the things you can do with a cellphone, which all boil down to calling people from different locations. This, of course, opens up the opportunity to make the phone feel sexy by showing women on the beach.
Say Good bye to designing posters and adverts, to seek recruits and welcome to 2013 the year of technological advances.
Social media has played a huge role in society. This is the way we connect with the rest of the world without needing to put a foot out of the door.
We have taking the term networking to a whole different level , we now find ourselves tweeting for a living , advertising our business online, starting one or finding the perfect job on one of these social sites .
With technology playing such a huge role in our life, social networks are said to be the most innovate way to gather recruits.
Facebook are not just used to find your lost family and friends. You can now post ads there on, telling people that you are recruiting etc. It’s far cheaper than traditional ads in the newspaper, magazine and television.
Linkedin, similar to Facebook but mostly designed for professional used has hiring tools. It recently launched its first High-powered job specific referral engine.
Number two on the most innovative ways to recruit are through recruiting websites or companies.
Remember they publicize you, so make sure your website is up to date. Showcase the fun and serious side of your company; make it appealing to the eye.
If the online side of life is not for you. Go out there and find the talent. Nothing in life waits for you.
If you are ready to start spending money on serious advertising, try putting on signs on cars .hand out business cards to people that might have potential etc.
With finding innovative ways to recruit you need to think out of the box. Dream big so that you can achieve big.
Improving your company profile is a must in advertising for recruits; use humour, a joke or two definitely captures the eye and will stick to the mind. Posting ads in strange places, like public bathrooms, public places and transportation centres gives people no choice but to scan through it.
by Lauren Leonard
Tweet this at your own risk: according to this study, Twitter use has a negative effect on romantic relationships. In fact, the most active users of Twitter have higher risks of infidelity, breakup, and divorce. And don’t think that Facebook is any better – a previous study found that it also causes jealousy and relationship conflict. #GeeWhatASurprise
The Third Wheel: The Impact of Twitter Use on Relationship Infidelity and Divorce.
“The purpose of this study was to examine how social networking site (SNS) use, specifically Twitter use, influences negative interpersonal relationship outcomes. This study specifically examined the mediational effect of Twitter-related conflict on the relationship between active Twitter use and negative relationship outcomes, and how this mechanism may be contingent on the length of the romantic relationship. A total of 581 Twitter users aged 18 to 67 years (Mage=29, SDage=8.9) completed an online survey questionnaire. Moderation-mediation regression analyses using bootstrapping methods indicated that Twitter-related conflict mediated the relationship between active Twitter use and negative relationship outcomes. The length of the romantic relationship, however, did not moderate the indirect effect on the relationship between active Twitter use and negative relationship outcomes. The results from this study suggest that active Twitter use leads to greater amounts of Twitter-related conflict among romantic partners, which in turn leads to infidelity, breakup, and divorce. This indirect effect is not contingent on the length of the romantic relationship. The current study adds to the growing body of literature investigating SNS use and romantic relationship outcomes.”
By Seriously Science, Discover
“My eyes have been opened to a whole new world. I now see the how and the why the technology we take for granted every day, is delivered to something like our mobile phones. I have stopped living for today and am now living for tomorrow.” says Leonard.
Both girls have been offered a short internship at Africa Telecoms magazine under the auspices of Bradley Shaw and the tech team, while CNBC Africa, having met them at AfricaCom, has also opened the door to a brief stint if they would like to see the business desk of this international broadcaster. They will be invited back to AfricaCom in 2013.
Lauren Leonard (19 years) and Simone Johnson (21 years) spent three days at AfricaCom immersing themselves into the world of technology. Neither of the two young girls had a background or experience in the tech sector before this but this has not stopped them from making the most of their experience. Armed with an ipad each – part of their winnings – they explored sessions, workshops and the exhibition, providing a fresh take on the business of technology.
Leonard (from Kuilsriver) who is currently studying journalism and also aims to become a cinematographer, took to blogging like a duck to water – although having never blogged before she has set up an interesting and insightful look into the business of digital communications. Her “eyecatcher” blog (on WordPress) tracks trends, innovations and developments in the world of ICT. In her own words, “my eyes have been opened to a whole new world. I now see the how and the why the technology we take for granted everyday, is delivered to something like our mobile phones. I have stopped living for today and am now living for tomorrow”.
Johnson always wanted to go into media, but a scholarship to study project management and accounting saw this hardworking, future-looking young lady from Mannenberg, take a different route until watching Hectic Nine 9 and fate intervened. Simone’s first language is Afrikaans and after discussion, has decided to create South Africa’s first online tech blog (aiming to become a fully fledged magazine) in Afrikaans. She is creative and intrepid, having sat in on many of the high level discussions at AfricaCom 2012 and then boldly interviewing some of the continent’s top tech contributors, including writing a piece on women in the tech world. As this is an area that is still mainly dominated by the male of the species, there are plenty of opportunities for both girls to carve out a significant place for themselves – if they want..
While still novices and with a ton of research and reading ahead of them, the three mentors and South African judges (Liron Segev of Swift Consulting and thetechieguy blog; Bradley Shaw managing editor of Africa Telecoms magazine and Kaz Henderson Founding Partner of Networx) have seen an encouraging growth and development in these two bright young women and are themselves enthusiastic not only about the girls’ future but at the prospect of a fresh outlook on the subject of tech and communications.
In the post show wrap-up grilling, both girls correctly interpreted that the common theme of the 2012 conference had been about “DATA” – how much of it there is and still needed, the cost and how to get it to more people across the continent; that apps are here to stay; how content is king and how cloud computing is leading the way for a more connected and communicative united Africa.
In a post event interview on Hectic Nine 9, both Lauren and Simone clearly demonstrated their joy about being a part of this brave new world. In chatting to them in the Green Room before the show, they confirmed they have become fast friends. According to Lauren, “we thought we would be highly competitive against one another, but one of the other things that we learnt at AfricaCom is that while there are many journalists writing on the subject, there are different angles and different opinions that can be offered which is the same with us as we each have a different viewpoint – yet like the people we met last week, there is a great camaraderie and that is something we would both like to continue to grow.”
Both girls have been offered a short internship at Africa Telecoms magazine under the auspices of Bradley Shaw and the tech team, while CNBC Africa having met the two young pioneers at AfricaCom has also opened the door to a brief stint if they would like to see the business desk of this international broadcaster. They will be invited back to AfricaCom in 2013. So, watch this space.
Follow Lauren on: www.Write2see.wordpress.com (The Eyecatcher)
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